oikos all-strength team
OIKOS stands for one thing: strength. So we put together a team of athletes that embody strength on and off the field. The challenge? Making them feel like a true team and shooting them all on separate days, but still making it feel cohesive. We captured 6 concepts across 4 athletes for a total of 24 different videos captured in just 3 days. Here are the results.
pass the protein
To make our team seem seem like a cohesive unit, we used the product as the connective tissue.
protein powers
Each athlete got their own manifesto, connecting oikos to strength and performance.
Derrick Henry - NFL RB
wall sip challenge
To test our team’s physical and mental strength, we challenged the to answer questions as they wall sit. Get the question wrong and more product is added for weight.
Dakorien Moore - College Football WR
press conference
Most of these athletes are up-and-coming, so we intro’d them one at a time to set the stage for our other concepts.
Saniyah Hall - High School Basketball
always competing
Athletes love to compete no matter the sport. So we gave them a chance to prove themselves to get the fastest time.
Andi Jackson - College Volleyball