finish line / jd sports
Brands don’t drive culture—people do.
So when you have a sneaker business that is centered around tapping into that culture, you get the ones at the forefront of it to lead the way.
Partnering with some of the biggest artists like Migos, Polo G, and Ann Marie, we positioned them as creative directors—pioneers at the intersection of style and music, while leveraging their ownable personalities to create stories that connected to sneakerheads everywhere.
polo g & ann marie collab
To keep with our goal of letting the artists drive, we didn’t write a manifesto for them—we filmed them in a variety of looks around their hometown of Chicago, interviewed them, took their words, then created a script for them to read back to us in real time—highlighting what drives them, what culture means, and how they master the art of influence through sound.
After creating a script using their own words, we super’d them onto screen to tell a holistic story of what drives them in Chicago.
We captured real, authentic moments around Chicago in the areas where the artists grew up.
migos lookbook
Authenticity is key. So we threw Migos the keys and let them handle the entire adidas holiday shoot — from styling to directing to what everyone ate for lunch. Check out some of the highlights below, or click the link for the full feature.
Up front, we distill our main idea down into four words and use the double meaning of Migos’ album—Culture.
Throughout the book, we pay homage to Migos’ ad libs in their songs by pairing one with each pair of sneakers.
Migos is always “getting the bag”, so we thought it would be fitting to gift them a custom bag of our own.
