business as unusual
Denver is a great city. And although it has a massive convention center, it’s not well-known for it. So we pivoted to position our convention center for what Denver is known for—it’s quirky, unusual vibe.
Targeting meeting planners around the country, we convinced them to cut ties with the conventional. We used only existing assets, and turned them into videos that take you through a journey to the unknown.
While everyone was promoting their conventions as serious business, in Denver, it’s business as unusual.
videos
To keep meeting planners engaged with only existing assets, we found a unique art style to give static assets motion on to tell our compelling story. This drove record watch numbers on LinkedIn, with most watching the entire video.
We split our video into two to highlight every key location and attraction around Denver, and to give variety in the media buy.
To continue our theme of taking you on a journey, we animated our emails to move and flow as you scroll, getting you to wander right into our world of wonder.
